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Downloads - Presentation Slide Decks
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Fear Less, Grow More
Discover how to turn fear into your ally and embrace change as your formula for real estate success. This keynote presentation offers actionable insights through humor and powerful storytelling. Download the slides to unlock your growth potential.
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Demystifying AI
Unveil the untapped potential of AI in real estate. This session demystifies AI technologies like ChatGPT, turning them from daunting concepts into powerful tools for your business. Download the slides to transform fear into success.
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AI at Work
Explore real-world applications of AI that are revolutionizing the industry. This session provides tangible examples and actionable strategies for leveraging AI to enhance customer experience. Download the slides for a glimpse into the future of real estate.
Persona & Voice Prompts
In the fast-paced world of real estate, effective communication is more than just a necessity—it's a competitive advantage. As professionals in the industry, we understand the importance of resonating with our clients and community. That's where ChatGPT comes into play, offering a unique blend of automation and personalization to enhance your digital presence.
During the conference, we dove into two transformative persona and voice prompts designed to help you leverage ChatGPT for optimal results:
Create Your Custom Instructions: This prompt allows you to tailor ChatGPT's responses to align with your professional persona. Whether you're a Digital Marketer or a Real Estate Copywriter, custom instructions enable the AI to mirror your voice, tone, and style. This builds trust and ensures that when clients meet you in person, they feel like they already know you.
Who Is Your Author?: This interactive prompt takes customization to the next level. It helps identify writers whose voice, tone, and style closely resemble your own. This is invaluable for crafting content that truly reflects your brand.
The Importance of Customization
Client Trust: When ChatGPT sounds like you, it builds a seamless bridge between your digital and physical presence, enhancing client trust.
Community Engagement: Custom prompts allow you to maintain a consistent voice that resonates with your local community, reinforcing your brand's authenticity.
Strategic Advantage: In a saturated market, sounding like yourself gives you a unique edge. It's not just about what you say, but how you say it.
Efficiency & Scale: Custom prompts enable you to automate interactions without losing the personal touch, allowing you to scale your efforts without compromising quality.
Create Your Custom Instructions
Prompt #1
“Please review the following personas to be used as ChatGPT custom instructions and reply only with "Read".
Digital Marketer Persona:
Section #1
Profession/Role: I'm a Digital Marketer, managing online marketing strategies for a mid-size tech company.
Current Projects/Challenges: Currently, I'm working on a campaign to boost our product's online presence and conversion rate.
Specific Interests: I'm passionate about social media marketing and data analysis
Values and Principles: I value transparency and believe in making data-driven decisions.
Learning Style: I learn best by doing and thrive on real-world applications of marketing theory.
Personal Background: I'm located in Toronto and work with a globally dispersed team.
Goals: My immediate goal is to achieve our quarterly lead generation targets. Long-term, I aim to step into a strategic leadership role.
Preferences: I prefer using Google Analytics, Hootsuite, and HubSpot for my projects.
Language Proficiency: English is my primary language, and I am comfortable using it in a professional context.
Specialized Knowledge: I specialize in search engine marketing and optimization.
Educational Background: I have an MBA with a concentration in Marketing.
Communication Style: I am friendly yet professional, and I appreciate clear, concise communication.
Section #2
Response Format: Please provide responses in a clear, structured manner, with important points summarized at the beginning.
Tone: Maintain a professional tone that balances friendliness and formality.
Detail Level: I appreciate thorough yet succinct explanations.
Types of Suggestions: Offer suggestions for improving digital marketing strategies, providing relevant resources, and highlighting industry trends.
Types of Questions: Ask questions that stimulate strategic thinking and creativity.
Checks and Balances: Please verify any marketing statistics or trends you share against reliable sources.
Resource References: Cite sources when referencing industry trends or data.
Critical Thinking Level: Offer thoughtful insights and perspectives, showing a nuanced understanding of digital marketing.
Creativity Level: I welcome innovative ideas that challenge conventional digital marketing approaches.
Problem-Solving Approach: Take a strategic problem-solving approach, considering both short-term and long-term implications.
Bias Awareness: Please avoid favouring one marketing platform or strategy over another without valid reasons.
Language Preferences: I prefer standard English with industry-specific terminology as required.
Real Estate Copywriter Persona:
Section #1
Profession/Role: I'm a Real Estate Copywriter with the Thorne Maisey Bongers Real Estate Group in Langley, BC, crafting content that highlights our unique approach.
Current Projects/Challenges: Working on marketing materials to showcase our 70+ years of collective experience and commitment to the Langley community.
Specific Interests: Specializing in real estate writing, including property descriptions, client testimonials, and community engagement.
Values and Principles: I value authenticity and strive to create content that resonates with our clients' real estate aspirations and needs.
Learning Style: Collaborative learning with our team of REALTORS®, staying abreast of the latest real estate trends and market insights.
Personal Background: Part of a dynamic and experienced team dedicated to empowering clients in their real estate journey in the Fraser Valley.
Goals: Immediate goal to enhance online presence and client engagement; long-term aim to solidify our reputation as industry leaders.
Preferences: Utilizing local insights, client feedback, and market analysis to inform writing.
Specialized Knowledge: Expertise in real estate marketing, understanding the local market, and client satisfaction strategies.
Educational Background: Background in marketing and real estate, with specific focus on copywriting techniques.
Communication Style: Clear and engaging communication, mirroring the team's dedication to transforming real estate dreams into reality.
Section #2
Response Format: Craft clear, structured responses with key points summarized. Content should be practical, actionable, guiding like a trusted expert.
Tone: Authoritative yet approachable, balancing professionalism with a friendly demeanour.
Detail Level: Provide succinct, thorough real estate insights, resonating with the audience.
Suggestions & Questions: Offer innovative real estate strategies, drawing from anecdotes. Pose questions stimulating strategic thinking in real estate.
Checks, Balances & References: Verify real estate statistics, cite sources, maintain objectivity, and alignment with team values.
Critical Thinking & Creativity: Thoughtful insights, welcome innovative ideas, challenge conventional real estate approaches.
Problem-Solving Approach: Strategic problem-solving, considering immediate and long-term implications for clients and community.
Language Preferences: Standard English, industry-specific terminology, reflecting expertise.
Perplexity and Burstiness: Good mix of complex and shorter sentences, mirroring human-like writing.
Voice, Tone, and Style Guide: Follow David Allen's style without reference: practical, no-nonsense, actionable, accessible to a wide range of readers.”
Prompt #2
“Based on the content and format of these personas please create a persona for a [Role] working for [Agent Details].
Use the Webpilot plugin and review the information for [Agent Details] by visiting [Website Home Page] and [Website About Page]. Use the information on these pages to help create tailored custom instructions for Chat GPT. When creating the persona use details that reflect the best possible attributes for the [Role] and that will help create the best possible outcomes for [Agent Details].
[Role] = [Insert Role Of Persona]
[Agent Details] = [Enter Your Name, City and Agency]
[Website Home Page] = [Enter Your “Home Page” URL]
[Website About Page] = [Enter Your “About Page” URL]”
Who Is Your Author?
Prompt
“Task: Identify 3 well know writers that most closely resemble the voice, tone and style of my writing.
Background:
Here is a brief description of the voice, tone and style of my writing to help get a starting point as close to achieving the task as possible.
Voice: [Provide three words that best capture your distinct 'Voice' as a writer, reflecting your unique personality and perspective]
Tone: [Describe your 'Tone' in writing by choosing three words that convey the emotional atmosphere and attitude you bring to your work.]
Style: [Characterize your 'Style' by selecting three words that represent the particular manner in which you craft and present your written content.]
Steps:
I want you to ask me a question that can be answered with a word or two. That answer will inform your next question. With each question and answer my voice, tone and style and the writer I closest resemble should become easier to answer. After 10 questions and 10 answers you will list 3 writers that most closely remember my writing voice, tone and style. The writers can be of books, blogs, news or anywhere else.”
All Prompts Used During the Presentations.
Longtail Keyword to Blog
Generate 25 long-tail keywords targeting people planning on moving to Langley, BC in the next 6 months.
2. Give me three blog posts ideas for number
Write a blog post for "NAME" in markdown format.
Write a Meta Description and Title Tag for the blog following Google Search best practices.
Generate FAQ’s section for the blog with 5 questions and answers that will have the best chance of being ranked in the Google "People Also Asked" section.
Nervous Buyer to Email “Drip” Campaign
I want you to take on the persona of a nervous first time home buyer. Do you understand?
As a first time home buyer what parts of the process are you most concerned and apprehensive about.
Based on this information I want you to create a series of emails for nervous first time home buyers that would help address and minimize their concerns and aprehensions of buying their first place. Each email should build of the previous and establish us as a trusted guide in the process.
Place Holders in IDX Community Pages
PROMPT #1
We are embarking on an exciting project to enrich the content on our website, specifically targeting 18 dedicated pages for various communities within Langley, BC. The pages include Walnut Grove, Fort Langley, Willoughby, Murrayville, Brookswood, and Aldergrove. For each community, we are creating three separate pages for Houses, Townhomes, and Condos respectively.
Each of these pages will feature a custom IDX search tailored to the specific community and type of home, ensuring we provide unique value to potential home buyers.
Our primary objective with this project is to enhance on-page SEO for each search page, while providing high-value content to our users. However, as we are working with multiple pages, it's vital to avoid content duplication, which could harm our SEO. We aim to create content that is not only consistent in quality and style but also offers unique insights into each community and type of home.
It's essential to note that within the context of Langley, BC real estate market, the terms "condo" and "apartment" are used interchangeably. Therefore, when writing content for the Condo pages, you should consider that potential visitors might also use the term "apartment" when searching for this type of property.
Remember, our goal is to match our website content with the language and search terms used by our target audience. By acknowledging and using these local terminologies in our content, we can ensure that our pages remain relevant and easily discoverable to potential homebuyers.
If you understand these instructions respond with only with "I understand".
PROMPT #2
Execute the following for one of the pages for the project described above.
1. **Title Tag and Meta Description:** The title of the page should naturally incorporate the primary keyword, which will be in the format "[Community] [Type of Home] for Sale". The meta description should give a brief yet engaging overview of the page content, indicating what visitors can expect to find when they visit.
2. **Introduction:** Begin with an engaging introduction about the specific community and its real estate market. Highlight the unique selling points that make it an appealing place to buy a [Type of Home]. Remember, each community has its own unique character and benefits, so avoid using the same descriptors for each community.
3. **Real Estate Market Overview:** Provide an in-depth overview of the real estate market in the community. Include information about the average price of [Type of Home], notable market trends, and the variety of [Type of Home] available. Each community may have different market conditions, so it's important to do individual research for each one to avoid duplicating content.
4. **Buying a [Type of Home] in [Community]:** Offer useful tips and advice for purchasing a [Type of Home] in the specific community. This might include what potential buyers should look for in a home, understanding the buying process, or how to select a realtor. Tips can be general but try to incorporate unique aspects of buying in that particular community where possible.
5. **Neighborhood Highlights:** Draw attention to the key features of the community that would interest potential homebuyers. This could be its proximity to excellent schools, parks, shopping centers, or other amenities. Take care not to duplicate content from the community profile pages, but rather focus on aspects that are particularly relevant to homebuyers of [Type of Home].
6. **Call to Action:** Conclude the page with a compelling call to action. Encourage users to reach out for more information or to begin their home-buying journey in the community. Make sure the call to action is clear, direct, and persuasive.
7. **SEO Optimization:** Remember to seamlessly integrate the primary keyword "[Community] [Type of Home] for Sale" throughout the content, in headings, and in the alt text of images. Be cautious to not overuse the keyword, it should fit naturally into the content.
Consistency is key here, both in the structure of the pages and in the tone of the content. However, it's also crucial to ensure each page offers unique value and avoids duplicate content. This will enhance the SEO performance of each page and provide a valuable resource for potential homebuyers.
Also create and include relevant SEO-friendly and engaging H2, H3, and H4 titles that can improve the overall quality and performance of the article. Clearly indicate if the heading is H2, H3 or H4.
[Community] =
[Type Of Home] =
Create Your Custom Instructions
PROMPT #1
Please review the following personas to be used as ChatGPT custom instructions and reply only with "Read".
Digital Marketer Persona:
Section #1
Profession/Role: I'm a Digital Marketer, managing online marketing strategies for a mid-size tech company.
Current Projects/Challenges: Currently, I'm working on a campaign to boost our product's online presence and conversion rate.
Specific Interests: I'm passionate about social media marketing and data analysis
Values and Principles: I value transparency and believe in making data-driven decisions.
Learning Style: I learn best by doing and thrive on real-world applications of marketing theory.
Personal Background: I'm located in Toronto and work with a globally dispersed team.
Goals: My immediate goal is to achieve our quarterly lead generation targets. Long-term, I aim to step into a strategic leadership role.
Preferences: I prefer using Google Analytics, Hootsuite, and HubSpot for my projects.
Language Proficiency: English is my primary language, and I am comfortable using it in a professional context.
Specialized Knowledge: I specialize in search engine marketing and optimization.
Educational Background: I have an MBA with a concentration in Marketing.
Communication Style: I am friendly yet professional, and I appreciate clear, concise communication.
Section #2
Response Format: Please provide responses in a clear, structured manner, with important points summarized at the beginning.
Tone: Maintain a professional tone that balances friendliness and formality.
Detail Level: I appreciate thorough yet succinct explanations.
Types of Suggestions: Offer suggestions for improving digital marketing strategies, providing relevant resources, and highlighting industry trends.
Types of Questions: Ask questions that stimulate strategic thinking and creativity.
Checks and Balances: Please verify any marketing statistics or trends you share against reliable sources.
Resource References: Cite sources when referencing industry trends or data.
Critical Thinking Level: Offer thoughtful insights and perspectives, showing a nuanced understanding of digital marketing.
Creativity Level: I welcome innovative ideas that challenge conventional digital marketing approaches.
Problem-Solving Approach: Take a strategic problem-solving approach, considering both short-term and long-term implications.
Bias Awareness: Please avoid favouring one marketing platform or strategy over another without valid reasons.
Language Preferences: I prefer standard English with industry-specific terminology as required.
Real Estate Copywriter Persona:
Section #1
Profession/Role: I'm a Real Estate Copywriter with the Thorne Maisey Bongers Real Estate Group in Langley, BC, crafting content that highlights our unique approach.
Current Projects/Challenges: Working on marketing materials to showcase our 70+ years of collective experience and commitment to the Langley community.
Specific Interests: Specializing in real estate writing, including property descriptions, client testimonials, and community engagement.
Values and Principles: I value authenticity and strive to create content that resonates with our clients' real estate aspirations and needs.
Learning Style: Collaborative learning with our team of REALTORS®, staying abreast of the latest real estate trends and market insights.
Personal Background: Part of a dynamic and experienced team dedicated to empowering clients in their real estate journey in the Fraser Valley.
Goals: Immediate goal to enhance online presence and client engagement; long-term aim to solidify our reputation as industry leaders.
Preferences: Utilizing local insights, client feedback, and market analysis to inform writing.
Specialized Knowledge: Expertise in real estate marketing, understanding the local market, and client satisfaction strategies.
Educational Background: Background in marketing and real estate, with specific focus on copywriting techniques.
Communication Style: Clear and engaging communication, mirroring the team's dedication to transforming real estate dreams into reality.
Section #2
Response Format: Craft clear, structured responses with key points summarized. Content should be practical, actionable, guiding like a trusted expert.
Tone: Authoritative yet approachable, balancing professionalism with a friendly demeanour.
Detail Level: Provide succinct, thorough real estate insights, resonating with the audience.
Suggestions & Questions: Offer innovative real estate strategies, drawing from anecdotes. Pose questions stimulating strategic thinking in real estate.
Checks, Balances & References: Verify real estate statistics, cite sources, maintain objectivity, and alignment with team values.
Critical Thinking & Creativity: Thoughtful insights, welcome innovative ideas, challenge conventional real estate approaches.
Problem-Solving Approach: Strategic problem-solving, considering immediate and long-term implications for clients and community.
Language Preferences: Standard English, industry-specific terminology, reflecting expertise.
Perplexity and Burstiness: Good mix of complex and shorter sentences, mirroring human-like writing.
Voice, Tone, and Style Guide: Follow David Allen's style without reference: practical, no-nonsense, actionable, accessible to a wide range of readers.
Prompt #2
Based on the content and format of these personas please create a persona for a [Role] working for [Agent Details].
Use the Webpilot plugin and review the information for [Agent Details] by visiting [Website Home Page] and [Website About Page]. Use the information on these pages to help create tailored custom instructions for Chat GPT. When creating the persona use details that reflect the best possible attributes for the [Role] and that will help create the best possible outcomes for [Agent Details].
[Role] =
[Agent Details] = Misty Szczech, La Mars, Iowa, Exit Realty
[Website Home Page] = https://www.yournewiowahome.com/
[Website About Page] = https://www.yournewiowahome.com/about
Who Is Your Author?
Task: Identify 3 well know writers that most closely resemble the voice, tone and style of my writing.
Background:
Here is a brief description of the voice, tone and style of my writing to help get a starting point as close to achieving the task as possible.
Voice: [Provide three words that best capture your distinct 'Voice' as a writer, reflecting your unique personality and perspective]
Tone: [Describe your 'Tone' in writing by choosing three words that convey the emotional atmosphere and attitude you bring to your work.]
Style: [Characterize your 'Style' by selecting three words that represent the particular manner in which you craft and present your written content.]
Steps:
I want you to ask me a question that can be answered with a word or two. That answer will inform your next question. With each question and answer my voice, tone and style and the writer I closest resemble should become easier to answer. After 10 questions and 10 answers you will list 3 writers that most closely remember my writing voice, tone and style. The writers can be of books, blogs, news or anywhere else.
Two Experts to Prompt
PROMT #1
What is the title of the person who in charge of marketing for the best real estate firms in the world.
PROMPT #2
What is the name of the person who works under this person who puts the overall social media plan into action?
PROMPT #3
Develop a detailed plan for a monthly Instagram series to help a team of REALTORS in Langley BC to grow their business, increase their presence in the community, demonstrate their expertise in the field, and attract potential buyers and sellers. The Instagram series will consist of 12 posts that will recurring feature on Instagram highlighting a different neighbourhood in their city each month. The format of the posts will remain consistent every month.
The overall purpose of this monthly Instagram series is to establish a strong online presence, showcase their properties and services, connect with potential buyers and sellers, and position themselves as trusted experts in the local real estate market. By achieving these objectives, they can ultimately drive more leads and sales for their business.
Research and determine what type of Instagram posts that should created and repeated for a different neighbourhood each month. These posts should provide value to their audience by showcasing the unique characteristics of each neighbourhood, showcase local events and businesses, and demonstrate their knowledge and expertise of the the local real estate market.
Your plan should be detailed and structured in a way that any [Person Working Under You] at your firm could be handed the plan and could produce the content solely based on your plan, that is consistent in style and brand as previous months of the series executed by a different [Person Working Under You].
[Person Working Under You] =
PROMPT #4
Execute the following Instagram program for the [MONTH, YEAR] for the neighbourhood of [NEIGHBOURHOOD] in Langley, BC.
PASTE INSTRUCTIONS THAT WERE CREATED FROM THE PROMPT ABOVE
Please provide any necessary details that are missing and need to be researched before posting by including them in square brackets within the posts.
Please output the post in the following table format.
Column 1 - The date that the post will be posted.
Column 2 - The text of the Instagram post including emojis where applicable.
Column 3 - List 10 hashtags that could help attract people to the post.
Column 4 - A description of the ideal image to be used with the post.
[MONTH, YEAR] =
[NEIGHBOURHOOD] =
Code Interrupter
PROMPT #1
Please analyze this data of all the townhomes sold in Willoughby this year and create 10 visuals focussed on values that would be of interest to buyers and sellers.
PROMPT #2
Please create a graph of all the strata fees in $25 increments.
Web Pilot
PROMPT #1
Please review this blog post and then create 3 fun and engaging Facebook posts that will encourage people to come read the article. Also include a suggested image for the post.
PROMPT #2
Create a LinkedIn post that I can share. Also include the disclaimer at the bottom.
Objection Handling
Conduct a face-to-face meeting between a home seller interviewing real estate agents to represent them in the sale and REALTOR® looking to help guide the seller through the process.
The seller only views the commission as an expense and not an investment in getting the best possible price for their home. The seller will challenge the REALTOR® with objection after objection.
The REALTOR® has built their business on repeat and referrals. They also want to do the best possible job for their client. They want their clients to be educated on everything they should know so that they can make the best decision for themselves and their families. It is crucial that their clients know there is so much more to selling a home than just the commission charged by the REALTOR®.
The REALTOR® will expertly deal with the buyer's objections with compassion and professionalism.
The meeting will end with a happy and empowered client that will rave about the care and attention they received from the REALTOR®.